Every individual brings a unique approach to the act of designing, which binds together the ethics, values, beliefs, experiences, culture and other hegemonic assumptions of that individual in the process of design and is infused in the final designed artifact. This brief statement structures some of my core beliefs about design and the design process, which encapsulate my design philosophy or design identity.

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“Through out my journey thus far, my education, my upbringing and my professional training has helped me a lot in empathetically connecting with people and understanding how they think.

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I think good designs are those designs which doesn’t put too much of pressure on Engineering’s time & effort while taking care of Visual & Usability aspect of the product efficiently and at the end making the company profitable. I respect the thought-process which goes inside building a great product as it is really difficult to make simple and yet usable product.

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                                                                                                       - Parag Sarma | UI/UX Designer

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